Crossword Genius

Surprise kissogram's outside bakery with no clothes offering better service (9)

Ross

I believe the answer is:

bookmaker

I'm a little stuck... Click here to teach me more about this clue!

'better service' is the definition.
The answer and definition can be both people as well as being singular nouns.
Maybe they are linked in a way I don't understand?

'surprise kissogram's outside bakery with no clothes' is the wordplay.
'surprise' becomes 'boo' ('boo!' is shouted to surprise someone).
'outside' says to hollow out the word (remove centre letters).
'with no clothes' indicates the central letters (letters which clothe others are removed).
'kissogram' with its centre taken out is 'km'.
The middle letters of 'bakery' are 'aker'.
'boo'+'km'+'aker'='BOOKMAKER'

'offering' acts as a link.

Can you help me to learn more?

(Other definitions for bookmaker that I've seen before include "Bet taker" , "One who takes bets" , "author?" , "One financially dependent on backers" , "Compiler" .)

I've seen this clue in The Independent.
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