Taking the view ourselves it's publicity material (10)
I believe the answer is:
prospectus
'publicity material' is the definition.
The answer and definition can be both related to communication as well as being singular nouns.
Maybe they are linked in a way I don't understand?
'taking the view ourselves' is the wordplay.
'taking the view' becomes 'prospect' (I can't explain this - if you can you should give a lot more credence to this answer).
'ourselves' becomes 'us'.
'prospect'+'us'='PROSPECTUS'
'it's' is the link.
Can you help me to learn more?
(Other definitions for prospectus that I've seen before include "University entering opportunities for success in brochure" , "Brochure giving details of college courses etc" , "Promotional booklet" , "Booklet of what's on offer" , "Programme" .)