Tech company’s smartphone product — article from Paris (5)

I believe the answer is:

apple

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'tech company's' is the definition.

I don't understand how the rest of the clue works.

(Other definitions for apple that I've seen before include "Cooker possibly" , "The - Cart (Shaw)" , "Wood" , "Fruit that keeps doctor away?" , "Pink Lady, for example" .)

I've seen this clue in The Times.

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