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Technophobes outdid regular hooking into beers? (8)

Ross

I believe the answer is:

luddites

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'beers?' is the definition.
Although both the answer and definition are plural nouns, I can't see how they can define each other.

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for luddites that I've seen before include "Opponents of new technology" , "They were opposed to mechanisation" , "19th century English machinebreakers" , "Machinery-breakers of early 19th century" , "Oooonents of new technology, or old machinery wreckers" .)

I've seen this clue in the Sydney Morning Herald.
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