Crossword Genius

Tell someone's alter ego from yours at first sight (6)

Ross

I believe the answer is:

notify

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'tell' is the definition.
(thesaurus)

I can't explain the rest of the clue.

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(Other definitions for notify that I've seen before include "Declare" , "Formally tell" , "Formally advise" , "No one" , "Advise, apprise" .)

I've seen this clue in The Telegraph.
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