Temporary brand repositioning (9)

I believe the answer is:

makeshift

'temporary' is the definition.
('makeshift' can be similar in meaning to 'temporary')

'brand repositioning' is the wordplay.
'brand' becomes 'make' ('make' can be a synonym of 'brand').
'repositioning' becomes 'shift'.
'make'+'shift'='MAKESHIFT'

(Other definitions for makeshift that I've seen before include "Cobbled together" , "What 11 [SEAMSTRESS] might do" , "temporary measure" , "stopgap" , "serving temporarily?" .)

I've seen this clue in The Independent.

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