Tempt cricketer to take single (4)
I believe the answer is:
bait
'tempt' is the definition.
(baiting is a kind of tempting)
'cricketer to take single' is the wordplay.
'cricketer' becomes 'bat' (I've seen this before).
'to take' is an insertion indicator.
'single' becomes 'i' (one**).
'bat' placed around 'i' is 'BAIT'.
(Other definitions for bait that I've seen before include "Angler's lure for fish" , "Lure; tease" , "Worms, for example" , "What lures" , "Food on a hook to attract fish" .)