Crossword Genius

Tempting prospect (4)

Ross

I believe the answer is:

lure

(Other definitions for lure that I've seen before include "Attract with bait" , "'Decoy, bait (4)'" , "Tempt invoking rule" , "Entice, bait" , "'Entice, tempt (4)'" .)

I've seen this clue in The Guardian.
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