[That's soooo awkward!] (6)

I believe the answer is:

cringe

(Other definitions for cringe that I've seen before include "quail" , "Shrink in fear, embarrassment, or servility" , "Shrink back, cower" , "Cower in fear or disgust" , "Shrink in fear or horror" .)

I've seen this clue in The Washington Post.

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