Crossword Genius

The art of effective speaking or writing (8)

Ross

I believe the answer is:

rhetoric

(Other definitions for rhetoric that I've seen before include "Grandiose (insincere) discourse" , "Effective or persuasive language" , "Impressive or exaggerated speech as in public" , "insincere stuff" , "Torchier with language of orator" .)

I've seen this clue in The Irish Times.
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