Crossword Genius

The Ben & Jerry's flavor Oat of This Swirled, e.g (3)

Ross

I believe the answer is:

pun

(Other definitions for pun that I've seen before include "A play on words, may be funny" , "A play on words, perhaps the lowest form of wit" , "Form of wordplay" , "Humorous play on words" , "A play on words, not really wit" .)

I've seen this clue in The Washington Post.
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