Crossword Genius

The golfer's conceit (3)

Ross

I believe the answer is:

ego

I'm a little stuck... Click here to teach me more about this clue!

'conceit' is the definition.
(I've seen this before)

'the golfer's' is the wordplay.
'EGO' is hidden in amongst the letters.
However, I'm unsure how the hidden word is indicated.

Can you help me to learn more?

(Other definitions for ego that I've seen before include "One's self image" , "One's self-image" , "Personal pride" , "Conceit - the Latin "I"" , "Conscious mind" .)

I've seen this clue in The Mirror.
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