The land at first does have an appeal (5)

I believe the answer is:

tract

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'the land' is the definition.
(I've seen this in other clues)

I can't explain the remainder of the clue.

(Other definitions for tract that I've seen before include "lot of ground?" , "Piece of writing" , "religious work in > area" , "Pamphlet, large expanse of land" , "Anatomical structure" .)

I've seen this clue in the Evening Standard.

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