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The personification of cunning (7)

Ross

I believe the answer is:

reynard

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This clue could be a double definition.

'the personification' is the first definition.
Although both the answer and definition are singular nouns, I can't understand how one could define the other.

'cunning' is the second definition.
Although both the answer and definition are singular nouns, I can't understand how they can define each other.

'of' is the link.

Can you help me to learn more?

(Other definitions for reynard that I've seen before include "Traditional name for a fox" , "Crafty type" , "Archetypal name for a fox" , "Fox as trickster figure" , "Name for the fox in fable and folklore" .)

I've seen this clue in The Globe and Mail.
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