Crossword Genius

The price to beat? (5)

Ross

I believe the answer is:

pound

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'to beat?' is the definition.
('pound' can be a synonym of 'beat')

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for pound that I've seen before include "Cars towed to it; hit heavily" , "PS" , "British currency" , "Beat - poet, d. 1972" , "Lay on, money" .)

I've seen this clue in the Evening Standard.
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