Crossword Genius

The ultimate customer (3,4)

Ross

I believe the answer is:

end user

'the ultimate customer' is the definition.
(someone who ends up using a product)

This is all the clue.

(Other definitions for end user that I've seen before include "Being last to receive goods" , "Final recipient of product" , "Ensured (anag.)" , "One getting the ultimate enjoyment" , "Final consumer" .)

I've seen this clue in The Guardian.
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