The way to advertise offloading power products (5)
I believe the answer is:
stuff
'power products' is the definition.
The definition and answer can be both human attributes as well as being singular nouns.
Perhaps you can see a link between them that I can't see?
'the way to advertise offloading' is the wordplay.
I cannot quite understand how this works, but
'way' could be 'st' and 'st' is found in the answer.
This explanation may well be incorrect...
Can you help me to learn more?
(Other definitions for stuff that I've seen before include "Material - things" , "Jam" , "12 [GLUT]" , "Material; fill full" , "Substance; material" .)