Theatrical event: Material Girl 's introduction made it wild (10,5)

'theatrical' is the definition.
I don't know anything about this answer so I can't tell whether it can be defined by this definition.

'event material girl 's introduction made it wild' is the wordplay.
I cannot really see how this works, but
'event' could be 'drama' (drama is a kind of event) and 'drama' is present in the answer.
'girl' could be 'tim' and 'tim' is present in the answer.
'it' could be 't' (abbreviation. e.g. in 'tis) and 't' is found in the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?