These soaps scare off men (10)

I believe the answer is:

detergents

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'these soaps' is the definition.
The definition suggests an adverb but the answer is not.

'scare off men' is the wordplay.
'scare off' becomes 'deter' (I've seen this in another clue).
'men' becomes 'gents' (gent is a kind of man).
'deter'+'gents'='DETERGENTS'

Can you help me to learn more?

I've seen this clue in the Sydney Morning Herald.

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