They are for promoting a CID officer (3)
I believe the answer is:
ads
'they are for promoting' is the definition.
'a cid officer' is the wordplay.
'cid officer' becomes 'ds' (Detective Sergeant).
'a'+'ds'='ADS'
(Other definitions for ads that I've seen before include "Commercials" , "Promotions" , "Classifieds (abbr)" , "Notices" .)