Crossword Genius

They are what they eat - literally (9)

Ross

I believe the answer is:

cannibals

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'they' is the definition.
Both the answer and definition are plural nouns.
Perhaps you can see a link between them that I don't see?

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for cannibals that I've seen before include "Eaters of humans" , "Human flesh eaters" , "Animals that eat their own kind" , "People who eat people" .)

I've seen this clue in The Irish Times.
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