Crossword Genius

They count for nothing (7)

Ross

I think it could be either:

noughts

naughts
I'm a little stuck... Click here to teach me more about this clue!

'they' is the definition.
Both the definition and answer are plural nouns.
Maybe you can see a link between them that I don't see?

'count for nothing' is the wordplay.
'count' becomes 's' (I can't justify this - if you can you should give a lot more credence to this answer).
'for' means one lot of letters go next to another (I've seen this in other clues).
'nothing' becomes 'nought' (synonyms).
's' after 'nought' is 'NOUGHTS'.

Can you help me to learn more?

(Other definitions for noughts that I've seen before include "Zeros" , "Zeroes" , "More than once, zero" , "- - and crosses" , "Game played with pencil and paper" .)

I've seen this clue in The Globe and Mail.
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