Crossword Genius

They don't deny being the proprietors (6)

Ross

I believe the answer is:

owners

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'the proprietors' is the definition.
('owner' can be a synonym of 'proprietor')

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for owners that I've seen before include "Proprietors" , "Worsen for possessors" , "Those in lawful possession, as of house" , "Holders, possessors" , "Legal possessors" .)

I've seen this clue in the Evening Standard.
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