They make believe they're a rock band (10)
I believe the answer is:
pretenders
'they' is the definition.
Both the definition and answer are plural nouns.
Perhaps there's an association between them I don't understand?
'believe they're a rock band' is the wordplay.
I cannot really understand how this works, but
'believe' could be 'tend' (tending is a kind of believing) and 'tend' is located in the answer.
This may be the basis of the clue (or it may be nonsense).
'make' acts as a link.
Can you help me to learn more?
I've seen this clue in The Daily Express.
Want a hint initially instead of a full solution?
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