They urge the public to buy the named product (5)

I believe the answer is:

admen

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'they' is the definition.
Both the answer and definition are plural nouns.
Perhaps they are linked in a way I don't understand?

'urge the public to buy the named product' is the wordplay.
'named' can be anagrammed to 'ADMEN'.
Though, I'm not sure how the anagram is indicated.

Can you help me to learn more?

I've seen this clue in The Globe and Mail.

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