Crossword Genius

They whip f****** chooks (7)

Ross

I believe the answer is:

flayers

I'm a little stuck... Click here to teach me more about this clue!

'f chooks' is the definition.
I know nothing about this answer so I can't tell whether it can be defined by this definition.

'they whip' is the wordplay.
I cannot quite see how this works, but
'whip' could be 'flay' (I've seen this before) and 'flay' is found within the answer.
The remaining letters 'ers' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

I've seen this clue in the Sydney Morning Herald.
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