They're known for their holiday gifts

I believe the answer is:

magi

(Other definitions for magi that I've seen before include "Eastern men of lore; Epiphany figures" , "Three Wise Men from the East" , "Travellers in NT" , "Caspar, Melchior and Balthasar" , "members of priestly caste" .)

I've seen this clue in The New York Times.

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