Crossword Genius

They're strikingly successful (4)

Ross

I believe the answer is:

hits

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If this is the answer, I'm afraid I cannot explain it.

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(Other definitions for hits that I've seen before include "welcome in the theatre world?" , "Top pops" , "that please the public?" , "In the 60s these were 'groovy'" , "Raps - successful recordings" .)

I've seen this clue in the Evening Standard.
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