Think the world of the child - the heirs are worried (7)

I believe the answer is:

cherish

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'think the world of the' is the definition.
I can't tell whether this defines the answer.

'child the heirs are worried' is the wordplay.
'child' becomes 'ch' (abbreviation for child).
'are worried' is an anagram indicator.
'heirs' with letters rearranged gives 'erish'.
'ch'+'erish'='CHERISH'

Can you help me to learn more?

(Other definitions for cherish that I've seen before include "Hold dear, treasure" , "Protect and care for lovingly" , "Nurture (a hope)" , "Hold dear, keep in one's heart" , "Hold dear -- he's rich (anag)" .)

I've seen this clue in the Evening Standard.

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