This kind of power you are reportedly in pursuit of? (10)

I believe the answer is:

purchasing

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'this kind' is the definition.
Although both the answer and definition are singular nouns, I can't see how one could define the other.

'power you are reportedly in pursuit of?' is the wordplay.
'power' becomes 'p' (symbol in physics).
'you are' becomes 'ur' (text or internet abbreviation).
'reportedly in pursuit of?' becomes 'chasing' (I can't explain this - if you can you should give a lot more credence to this answer).
'p'+'ur'+'chasing'='PURCHASING'

'of' is the link.

Can you help me to learn more?

I've seen this clue in The Independent.

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