Crossword Genius

Those who mail advertisements (7)

Ross

I believe the answer is:

posters

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'those' is the definition.
I can't tell whether this defines the answer.

'mail advertisements' is the wordplay.
'mail' becomes 'post' (synonyms).
'advertisements' becomes 'ers' (I can't explain this - if you can you should give a lot more credence to this answer).
'post'+'ers'='POSTERS'

'who' is the link.

Can you help me to learn more?

(Other definitions for posters that I've seen before include "Placards, notices" , "Bills or placards on walls" , "Contributors to forum" , "Public placards" .)

I've seen this clue in The Irish Independent.
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