Crossword Genius

Three car makers organised test of public opinion (6,8)

Ross

I believe the answer is:

market research

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'test of public opinion' is the definition.
The definition suggests a singular noun which matches the answer.

'three car makers organised' is the wordplay.
'organised' is an anagram indicator.
'three'+'car'+'makers'='threecarmakers'
'threecarmakers' is an anagram of 'MARKET RESEARCH'.

Can you help me to learn more?

(Other definitions for market research that I've seen before include "Consumer studies" , "test of customers' requirements" , "retail study" , "Study of consumers' needs and preference" , "study of consumer needs" .)

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