To attract attention make detailed trail less commercial (3,4)

I believe the answer is:

for show

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'detailed trail less commercial' is the definition.
I don't know anything about this answer so I can't judge whether this works.

'to attract attention' is the wordplay.
'to' becomes 'for'.
'attract attention' becomes 'show' (I am not sure about this - if you are sure you should believe this answer much more).
'for'+'show'='FOR SHOW'

'make' acts as a link.

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I've seen this clue in The Independent.

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