Crossword Genius

To avoid it people may go into it (6)

Ross

I believe the answer is:

hiding

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'it' is the definition.
The definition suggests a singular noun which matches the answer.

'to avoid it people may go' is the wordplay.
I cannot quite understand how this works, but
'go' could be 'din' (dinning is a kind of going) and 'din' is found within the answer.
This explanation may well be incorrect...

'into' acts as a link.

Can you help me to learn more?

(Other definitions for hiding that I've seen before include "Hushing up" , "Concealment - punishment" , "big defeat" , "Harm, damage" , "Evading capture," .)

I've seen this clue in The Globe and Mail.
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