To put off, in crude terms (5)

I believe the answer is:

deter

'to put off' is the definition.
(both can mean to discourage)

'in crude terms' is the wordplay.
'in' says the answer is hidden in the clue.
'DETER' can be found hidden inside 'crude terms'.

(Other definitions for deter that I've seen before include "Daunt" , "Discourage or impede" , "Inhibit" , "Dishearten" , "Prevent by instilling fear" .)

I've seen this clue in The Telegraph.

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