To the audience, type of TV view material (5)
I believe the answer is:
paper
'material' is the definition.
(paper is a kind of material)
'to the audience type of tv view' is the wordplay.
'to the audience' indicates a 'sounds like' (homophone) clue.
'type of tv view' becomes 'pay per' (as in pay per view).
'payper' sounds like 'PAPER'.
(Other definitions for paper that I've seen before include "Telegraph, for example" , "Journal" , "Sort of clip" , "Dissertation" , "Essay; rag" .)