Crossword Genius

To understand is to become popular (5,2)

Ross

I believe the answer is:

catch on

This clue is a double definition.

'to understand' is the first definition.
(thesaurus)

'become popular' is the second definition.
('catch on' can be a synonym of 'become popular')

'is to' is the link.

(Other definitions for catch on that I've seen before include "Get it" , "twig" , "Understand - become fashionable" , "Informally, become popular or come to understand" .)

I've seen this clue in The Telegraph.
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