Crossword Genius

Toothpaste-approving org (3)

Ross

I believe the answer is:

ada

(Other definitions for ada that I've seen before include "girl?" , "Computer language; girl's name" , "-- Lovelace, pioneer in computing" , "Computer lang.; f. name" , "Girl's name, one letter short of a man's name" .)

I've seen this clue in the USA Today.
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