Crossword Genius

Torrential Tropical Punch brand (3)

Ross

I believe the answer is:

hic

'torrential tropical punch brand' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for hic that I've seen before include "- jacet means here lies" , "In Latin, here and now - ? et nunc" , "here in Rome" , "Involuntary noise cause by a spasm" , "Sound of involuntary diaphragm contraction" .)

I've seen this clue in The Wall Street Journal.
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