Crossword Genius

Trade name (5)

Ross

I believe the answer is:

brand

'trade name' is the definition.
(synonyms)

This is all the clue.

(Other definitions for brand that I've seen before include "Stamp" , "Type of product - identifying mark on livestock" , "Ibsen play; trade name" , "Class of products - stigma" , "Name given to a product or service" .)

I've seen this clue in The Guardian and the Evening Standard.
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