Crossword Genius

Trademarked material in novel, cross-referenced (6)

Ross

I believe the answer is:

velcro

'trademarked material' is the definition.

'in novel cross-referenced' is the wordplay.
'in' indicates a hidden word.
'VELCRO' is hidden within 'novel cross referenced'.

(Other definitions for velcro that I've seen before include "Fastener for clothes with two strips pressed together" , "secure bond" , "Clothes fastener of two pieces of cloth that stick" , "Fastening tape" , "Modern cloth fastener with two strips pressed together" .)

I've seen this clue in The Guardian.
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