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Traffic rising on URLs leading to site for swingers (4,5)

Ross

I believe the answer is:

golf links

I'm a little stuck... Click here to teach me more about this clue!

'site for swingers' is the definition.
Although both the answer and definition are singular nouns, I can't understand how one could define the other.

'traffic rising on urls leading' is the wordplay.
I cannot quite understand how this works, but
'leading' could be 'in' (in government) and 'in' is found within the answer.
This may be the basis of the clue (or it may be nonsense).

'to' acts as a link.

Can you help me to learn more?

(Another definition for golf links that I've seen is " Seaside leisure facility".)

I've seen this clue in The Independent.
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