Tramp making a name for fashion (5)

I believe the answer is:

trend

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'for fashion' is the definition.
(I've seen this before)

I don't understand the remainder of the clue.

(Other definitions for trend that I've seen before include "Mode" , "General tendency" , "General direction in which something is developing" , "Tendency or fashion" , "Prevailing direction" .)

I've seen this clue in The Independent.

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