Trend that comes and goes (3)

I believe the answer is:

fad

(Other definitions for fad that I've seen before include "Particular like or dislike, or a craze" , "A passing fancy or fashion" , "Temporary vogue or craze" , "A craze or current vogue" , "Passing vogue or fashion" .)

I've seen this clue in the Universal.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.