Crossword Genius

Turn away from East London footballers, shortly after endless team reverses (9)

Ross

I believe the answer is:

disorient

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'turn away from east london' is the definition.
I can't tell whether this defines the answer.

'footballers shortly after endless team reverses' is the wordplay.
'footballers shortly' becomes 'orient' (I can't justify this - if you can you should give a lot more credence to this answer).
'after' means one lot of letters go next to another.
'endless' means to remove the last letter.
'team' becomes 'side' (I've seen this before).
'reverses' says the letters should be written in reverse.
'side' with its final letter taken off is 'sid'.
'sid' reversed gives 'dis'.
'orient' after 'dis' is 'DISORIENT'.

Can you help me to learn more?

(Other definitions for disorient that I've seen before include "Get confused" , "confuse" , "Puzzle" , "muddle" .)

I've seen this clue in The Telegraph.
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