Crossword Genius

Turning into invitation for repeated visits, perhaps (8)

Ross

I believe the answer is:

becoming

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'turning into' is the definition.
('become' can be a synonym of 'turn into')

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for becoming that I've seen before include "fetching" , "Turning into - lovely" , "Appropriate" , "Undergoing a change" , "Getting" .)

I've seen this clue in The Hindu.
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