Crossword Genius

Tutors in demand on Sundays (4)

Ross

I believe the answer is:

dons

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'tutors' is the definition.
The definition and answer can be both people as well as being plural nouns.
Maybe there's an association between them I don't understand?

'in demand on sundays' is the wordplay.
'in' indicates the answer is hidden within the clue.
'DONS' can be found hidden inside 'demand on sundays'.

Can you help me to learn more?

(Other definitions for dons that I've seen before include "University teachers - Mafia bosses" , "Academics" , "Assumes" , "British university teachers and Spanish noblemen" , "Puts on -- lecturers" .)

I've seen this clue in The Times and The Sunday Times.
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