Crossword Genius

Type of bread full breakfast perhaps demands? (9)

Ross

I believe the answer is:

wholemeal

I'm a little stuck... Click here to teach me more about this clue!

'type of bread' is the definition.
(I've seen this before)

'full breakfast perhaps demands?' is the wordplay.
I cannot really understand how this works, but
'full' could be 'whole' (similar in meaning) and 'whole' is found in the answer.
'breakfast perhaps' could be 'meal' (breakfast is a kind of meal) and 'meal' is present in the answer.
This accounts for all the letters.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for wholemeal that I've seen before include "Brown possibly" , "kind of bread" , "Like bread" , "for making bread?" , "Type of flour" .)

I've seen this clue in The Telegraph.
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