U2 song used in promotion (9)

I believe the answer is:

elevation

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'promotion' is the definition.
(I've seen this before)

I cannot understand how the rest of the clue works.

(Other definitions for elevation that I've seen before include "Drawing of the external face of a building" , "Height above a given level" , "Architectural drawing" , "Height above sea level" , "High point" .)

I've seen this clue in The Irish Times.

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