Unexpectedly pally about short measure, obviously (7)

I believe the answer is:
plainly
'obviously' is the definition.
(I've seen this before)
'unexpectedly pally about short measure' is the wordplay.
'unexpectedly' indicates an anagram.
'about' is an insertion indicator.
'short measure' becomes 'in' (in is a kind of measure. I am not sure about the 'short' bit.).
'pally' anagrammed gives 'plaly'.
'plaly' enclosing 'in' is 'PLAINLY'.
Can you help me to learn more?
(Other definitions for plainly that I've seen before include "In unconcealed fashion" , "Clearly" , "obviously" , "... without embellishment" , "Simply" .)
